Posted 3 months ago
Clear isn’t a To Do app at all, it’s an ad
It’s only just occurred to me that the latest app causing all the buzz in the iOS app sphere, Clear, isn’t actually just a nifty To Do app at all. It’s an extraordinarily good ad for Impending, the new studio formed by Phill Ryu and David Lanham.
Formerly of MacHeist, these guys know how to promote and create buzz, and boy have they done it with Clear - and got us to pay for the privilege. Mission accomplished.
This is not a criticism simply an observation. I for one would rather have ads like this than traditional old-school advertising. Not only is the content the ad but now the app is the ad too.
